WHY US
Built for clear, decision‑ready answers
Senior consultants on every project. Tailored methods without black boxes. Outputs that your stakeholders can act on immediately.
Vast Experience
Your study stays with senior consultants from brief to debrief—no hand-offs. We bring cross-category perspective, ask the right questions, and land outcomes the business can use.
Decision-led methods
Senior consultants design around your decision—not our toolkit. We shape the sample, questionnaire and analysis to answer the real question, and we’re transparent about assumptions and trade-offs.
Decision-ready outputs
Clear story, crisp visuals, and a one-page summary you can take into the next meeting. We spell out implications and actions, so stakeholders move from insight to decision.
SOLUTIONS
We build every study around your decision - not our toolkit
Expect clear answers, actionable next steps, and senior involvement from brief to debrief.
Concept Screening
Test your new concepts and brand extensions – let us help you to sort the winners from the non-starters.
New Product Evaluation
We have no black box predictive tool – we prefer to ensure that the solution is tailor-made to your objectives and we interpret the research findings against our own norms or an appropriate benchmark.
Product Testing
Have consumers test your products in their home environment – we have considerable experience in this area (both using face-to-face and online methodologies) we have the know-how but also the resources to manage the whole process (sourcing, preparation & distribution of product samples).
Fragrance Testing
Test your fragrance options with target consumers – having worked extensively in the air freshener and deodorants sectors for many years, we have developed ingenious ways to evaluate fragrances.
APPROACH
Pragmatic by design
We don’t apply methodologies - we design studies around the decision you need to make, then report back with clarity and candour.
1. Define
Align on the commercial decision and success criteria.
2. Design
Right sized method, sample, and stimuli to answer the decision.
3. Field
Quality controls, speed, and transparency built in.
4. Decide
Story led debrief with clear recommendations and next steps.
PROOF
Trusted by teams across FMCG, beverages, entertainment, and beyond
We work closely with our clients to gain a detailed understanding of their business issues and research needs.
Research and Intelligence Controller, Princes Ltd.
Feedback Research are professional, highly responsive and their reporting is always insightful and actionable. They are able to translate complex information into easy to understand outputs for non-research audiences. A great agency to work with.
Business Intelligence, Activision Blizzard
We have a great relationship with Feedback and have used them for a number of years across multiple international studies; they have a common-sense approach to research and are always extremely responsive.
Director Consumer Insights & Planning, The Absolut Company
We have worked with Feedback for several years and they have proven to be a reliable, skilled and professional partner to help us uncover insights, always delivering actionable findings and easy to digest reports. In addition they are personal, flexible and friendly and thus they have become a true business partner. I would highly recommend Feedback as a strategic research partner!
Director, Insights & Knowledge, Pernod Ricard USA
Over the past four years Feedback have become my ‘go-to’ partner of choice across a wide range of projects—both large and small scale. They consistently stand apart and differentiate themselves through their research smarts, business acumen and understanding, overall agility… and very client-centric approach. They are open, highly collaborative, solution oriented and cutting-edge with the latest approaches and methodologies. I can depend on them to deliver outstanding work, on-time, on-budget and with excellent depth and clarity of insights.
ABOUT
Who we are
We’re a tight‑knit team of senior research consultants based in St Albans. Clients choose us for clear thinking, straight talking, and work that moves the needle.
What makes us different
- Senior attention from brief to debrief
- Tailored, not templated
- Fast, responsive, and collaborative
- Deliverables that make sense to non research audiences
OUR CLIENTS
Conducting research across a broad base of brands and product categories
CONTACT
Let's discuss your next project.
34 Lancaster Road, St. Albans, Hertfordshire, AL1 4ET